Unlike Facebook or LinkedIn, there aren’t as many norms,best practices, and rules about what works and what doesn’t work.
It allows a really serious thing like professional sport to kind of embrace its lighter side and have a little bit of fun. Take something like the NBA… it mixes game highlights, music montages and inspirational quotes. Embracing a more personal tone or a behind-the-scenes approach can make your brand appear even more relatable. The app is a hub for creativity and humor. #4 Show Off a Different Side of Your Company You don’t want to come across as the old folks trying to be on a youthful platform. The expressions of TikTok are a constant iteration and marketers must pay attention to fit i n organically. The creators are constantly innovating to find the next big thing. So, you can see trends and ideas bubble up to organically to the surface. It speaks volumes about what they’re capable of. Like the fact that they essentially wrote, composed,and designed an ENTIRE MUSICAL on TIKTOK during the PANDEMIC. I could go on and on about this trend for hours really, but I’d just like to say how amazing it is that Gen Zers did this. Composing songs, like tango for Collette and Linguini.
Choreographing numbers and going full out.They’ve been imagining what it would be like inside the rehearsals: Users piled on and added ensemble vocals and instrumentation and brought the concept of a Ratatouille musical to a whole new level. The origin story began when TikTok user posted this lil’ a cappella ode to Remy way back in August. Just to help explain the joy, Gen Z made the “Ratatouille” film into a full-blown musical on TikTok during the pandemic. All from users exploiting TikTok features. Positive stuff plays better than anything else.īright, poppy music.
And even with serious stuff, TikTok has found a million fun ways to talk about it.Īt the core of TikTok is perfecting the TikTok dances.Ĭhipotle found a way to get people to dance with them, for the hashtag “#guacdancecontest.”Īll you had to do to win free Chiplotle was post a silly video of yourself dancing to the song “Peel the Avocado.” #3 Be the Positivity Machine The more fun you make of everything, and that includes yourself, the more acceptance you’ll find there. If you don’t like being made fun of, having fun or…fun in general – don’t go there. TikTok is where you go to make fun of things. Most of the content is entertainment and if you’re funny, you’re going to be liked. Start by unlocking some sort of immediate gratification. You don’t want to make ads, you want to make TikToks. What’s their secret? Besides actually being teenagers themselves, they speak the language of the platform.Īs a brand, you need to get inside the minds of these youngsters and fit in organically – using the platform’s cultural nuances. So does Nakia Smith, Spencer X, Baby Ariel, and American Baron. TikTok star Charlie D’Amelio has 101 million followers. Libby Brockhoff, the CCO of San Francisco- based agency Odysseus Arms, is giving you the ultimate cheat sheet to making TikTok work for your brand. If you’ve never actually been on the platform, you’re in luck. And since a lot of brands aren’t on TikTok, you have a great chance to act fast and expand and get ahead of your competitors. We try to direct media that we’ve never spent any time with. And that’s the most common mistake marketers make. But you need to spend time on the app, see what the people, not the brands, are making.